The Innovator’s DilemmaClayton Christenson, 1997

In today’s rapidly changing business environment, you don’t have to look far to see examples of where well-known market leaders have been overtaken by smaller, more nimble new entrants. This book explains how “disruptive innovations” can change the market dynamics in ways that can topple industry leaders.
 

The Tipping Point: How Little Things Can Make a Big DifferenceMalcolm Gladwell, 2002

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This widely acclaimed bestseller explains how the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideas.
 

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantW. Chan Kim & Renee Mauborgne, 2005

While many companies fight over existing markets, lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe for growth. This well written book explains how to identify “blue ocean” markets and create new growth where others have not yet realized potential, making the competition irrelevant.
 

Who: The A Method for HiringGeoff Smart & Randy Street, 2008

Who provides a simple, practical, and effective solution to “the single biggest problem in business today”: unsuccessful hiring. The book provides a detailed approach to hiring called the “A Method.” Having personally used this approach, I highly recommend this book for anyone who needs to find the right talent.